Timeless Radiance

A UK wellness brand focused on healthy ageing needed packaging for its collagen supplement: a 30-sachet outer box and an 11 g sachet, made in Italy. The brand supplied a detailed brief, content sheet, fonts and a collagen illustration.

The carton had to hold benefit claims, five ingredient infographics, two study summaries, usage, storage and warnings, manufacturer details and a QR code on panels of 155 mm and 124.5 mm, while the sachet carried the same identity at a fraction of the size.

The brand wanted collagen fibrils, not generic DNA graphics. The illustration sits in pearl-white tones over deep navy, softened so it reads as texture behind the copy. Gold is reserved for the logo, product name, separator rules and the seal; all copy is white for clarity.

The sachet carries the same logo, name, tagline and colour system, simplified for a single serving. The front holds batch and best-before fields; the back carries ingredients and usage, matched exactly to the box.

Front for recognition, side panels for science and safety, back for ingredients and usage. Nutrition and barcode areas were set as marked zones for the manufacturer, and the sachet callout is labelled “Image not to scale” for regulatory accuracy.

Each finish was prepared as its own plate on the same dieline as the CMYK artwork. Switch between the layers below. Finishes apply to the box only; the sachets print flat.

After review by the manufacturer and the brand team, the separator rules were simplified, the seal finalised and an inside-flap welcome message added, with a QR code to educational content and recipes.